What is life coaching?
Life coaching vs therapy is a question I hear all the time – and it’s an important one.
Life coaching is about helping you reach your potential and live in alignment with who you truly are. It’s forward-focused, action-driven, and designed to give you both options and the self-belief to go after them.
My approach is rooted in resilience- one of the most powerful internal resources we have. Through resilience coaching, you’ll learn how to strengthen your mindset, shift unhelpful patterns, and build the inner flexibility that allows you to thrive, even when life gets challenging.
Many people assume coaching is about advice-giving – but it’s not. Coaching is a collaboration.
Your coach listens actively, reflects back what they hear, asks powerful questions, and helps you uncover your own insights. The transformation happens from within you, not from a list of instructions.
What a life coach can offer you:
- Guidance: Life coaching helps you see new perspectives and possibilities you might have missed.
- Empowerment: Build genuine confidence, self-worth, and the courage to take meaningful action.
- Growth: Let go of old patterns, step into your authentic self, and move toward fulfilment.
- Accountability: Regular sessions keep you motivated, consistent, and focused on results.
- Challenge: A skilled coach will compassionately challenge your limiting beliefs and inner narratives, creating space for real change.
Are you ready to make a change?
Life Coaching vs Therapy or Counselling.
It’s a common misconception that life coaching and therapy are the same thing – but they’re quite different in focus, process, and purpose.
Therapy and counselling tend to look back. They focus on healing past wounds and understanding the roots of emotional pain.
Life coaching, on the other hand, looks forward. While we might touch on the past, our goal is to understand how it’s influencing you now – and what needs to shift so you can move ahead with confidence and clarity.
- Focus: Therapy explores the past to support emotional healing. Coaching focuses on the present and future to create change.
- Structure: Coaching is a structured process, typically 6–9 sessions, while therapy tends to be open-ended and ongoing.
- Approach: Coaching is practical and action-oriented, designed to turn insight into strategy.
- Goal: Therapy focuses on healing; coaching focuses on empowerment and growth.
If you’re curious about how life coaching might support you – or how resilience coaching can compliment therapy – book a free intro call and find out more.
It’s a conversation, not a commitment. Let’s explore what’s possible for you.
I'm excited about moving forward with a new perspective on life..
Josh
“I came into Alex’s coaching sessions knowing I needed some help getting my head around ‘life’ but not really knowing where to start. Alex made it very easy to talk freely and in doing so reveal what intuitively felt like the right areas to address together. If I needed to simply understand the context of something, we would focus on that. Or, if it became clear that some practical tips would be helpful, Alex would map up some brilliant tools and techniques. The sessions were structured and productive but also left space to explore interesting things that inevitably pop up. I feel like I have learned a huge amount about myself with Alex’s insightful guidance and I’m excited about moving forward with a new perspective on life.”
I've started to look at my feelings in a completely new light..
Immy
“You are immediately put at ease by Alex’s calm, understanding, non judgmental approach. Somehow, everything Alex said was exactly what I needed to pick out parts of myself I didn’t even know existed. After spending so long ‘working on yourself’ it is easy to feel like you’re ‘all better’ as soon as things stop hurting so much. Alex’s coaching gives you a deeper insight into what actually might be going on inside your head without pressure of any kind.
Sometimes the answer is not so simple and it takes someone a lot more knowledgeable than yourself to properly understand what’s going on. This is where Alex comes in. Not only do I feel like I know myself better but I also have started to look at my feelings in a completely new light. I’m no longer scared of them but ready to give them space to serve their purpose and use them to identify and work on the parts of myself which need to be looked into further.
Thank you Alex. I couldn’t have asked for a better coach.”
We quickly got to new emerging goals..
Tracy
“I have just completed my sessions with Alex. My work and life plans changed from the time I made contact to when we began but we quickly got to new emerging goals and a structured workable plan. Alex is really clear in her questioning and I liked that. She said 2 particular things to me over the 3 sessions…that have stuck in my mind and made me look at my life very differently…I wish someone had said those things to me 20 years ago! I highly recommend Alex…I think I’ll be back for future sessions.”