I had an Instagram post go viral this month – 70k+ views and still counting.
And it sent an arrow straight through one of my most stubborn limiting beliefs about myself as a marketer: I’m not good enough.
It’s funny being a coach. You can have complete confidence in your ability to guide and support others, yet find marketing an entirely different challenge. I do, because it’s a whole different skill set. Honestly, I find it hard to ask people for anything.
And here’s the thing – I know exactly what I’m offering. I see it in every testimonial and in the wildly positive things people say at the end of their experience with me. I know it’s good. But marketing is different – and somehow, I’d let myself get stuck in the story that I’m “a bit shit at marketing,” that nothing I do would ever really blow up.
Limiting beliefs are the fuel of the inner critic
Here’s how I see limiting beliefs:
1️⃣ Unconscious: They drive you without you even realising it. You just accept your experience as “the way it is” or “just who you are.”
2️⃣ Aware, but active: You notice the belief but keep going anyway. That’s where I am right now.
3️⃣ Irrelevant: You stop listening to it so much that it no longer holds any power.
If you often find yourself in the same situations, making the same mistakes, repeating the same patterns, you’re probably at step 1. That’s the hardest place to be because it feels like you’re stuck, not very good at stuff, and like the world is working against you.
The breakthrough comes when you notice these beliefs, and then learn how not to let them control you. That’s what I’ve been doing, and the truth is—my inner critic lies. The 70k views didn’t change my life overnight, but they gave me undeniable evidence of how much power I’ve been giving my critic for no reason.
If you want help noticing your limiting beliefs, learning to step past them, and making them irrelevant in your own life, let’s talk. I can show you how to do it with guidance, accountability, and a process that works.
